Business challenge
The inconsistency between web and mobile creates a disconnect for Bank of America's "Game" customers — in addition, the experience is overcomplicated with limited instruction for first time users.
The inconsistency between web and mobile creates a disconnect for Bank of America's "Game" customers — in addition, the experience is overcomplicated with limited instruction for first time users.
Introduced new "How it Works" coachmarking theme for "First Time" game users
Translated "How it Works" coachmarking from mobile to desktop experience
Solution
Introduced new features and enhancements for both "Deals" and "Coins"; Integrated splash pages and coach marking, pumped-up visual impact with a more streamlined approach; Act as technical liaison across channels working closely with Product IT owners, Tech Leads, visual designers, and content strategists
Methodology
Draw from weekly reports and stats to learn from end users and make recommendations; Incorporate feedback in high fidelity wireframes using in Axure RP
Introduced new features and enhancements for both "Deals" and "Coins"; Integrated splash pages and coach marking, pumped-up visual impact with a more streamlined approach; Act as technical liaison across channels working closely with Product IT owners, Tech Leads, visual designers, and content strategists
Methodology
Draw from weekly reports and stats to learn from end users and make recommendations; Incorporate feedback in high fidelity wireframes using in Axure RP