Business challenge
Design and build the first ever responsive website for Blue Cross Blue Shield MA driving customers to Enrole, Shop,
and Compare Plans
Design and build the first ever responsive website for Blue Cross Blue Shield MA driving customers to Enrole, Shop,
and Compare Plans
Solution
Designed the first ever responsive website for BCBSMA Medicate Options; UX effort involved complete restructure of framework and content allowing for scalability and efficient access to plans and claims; New features include progressive search and filtering components
Designed the first ever responsive website for BCBSMA Medicate Options; UX effort involved complete restructure of framework and content allowing for scalability and efficient access to plans and claims; New features include progressive search and filtering components
Methodology
Define high-level audiences and framework; Perform stakeholder Interviews, develop mood boards, user flows; Work cross channel with product owners, Line of Business, and end-users to develop various personas, journey maps, and task flows; Develop functional wireframes and identify unique screens; Work with visual designer to translate overall project scope and UX
Define high-level audiences and framework; Perform stakeholder Interviews, develop mood boards, user flows; Work cross channel with product owners, Line of Business, and end-users to develop various personas, journey maps, and task flows; Develop functional wireframes and identify unique screens; Work with visual designer to translate overall project scope and UX